What is Branding?
Branding refers to the process of defining a brand by creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.
Branding definition
Branding refers to the process of defining a brand by creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.
Branding aims to establish a significant and differentiated presence in the market that attracts and keeps loyal customers. Consistent, strategic branding leads to a strong brand equity, which allows companies to charge more for their brand than what identical, unbranded products command.
Elements of branding
- Logo
- Brand messaging
- Brand integration
- Voice of the brand
- Tagline
- Template design & brand standards: color scheme, logo placement
- Consistency