What is Recruiting Metrics?

Recruiting metrics refer to measurements used to gather, analyze and track hiring success and optimize the hiring process in order to make more informed decisions and receive the best return on investment.

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Recruiting metrics definition

Recruitment metrics are quantitative measurements and indicators used to assess and analyze the effectiveness and efficiency of the recruitment process within an organization. These metrics provide insights into various aspects of recruitment, helping organizations evaluate their hiring strategies, identify areas for improvement, and make data-driven decisions.

What recruitment metrics to track?

Here are some common recruitment metrics:

Time-to-Fill: This metric measures the time it takes to fill a job vacancy from the moment it is opened to the moment a candidate is hired. It indicates how quickly the organization can identify, attract, and onboard suitable candidates.

Cost-per-Hire: This metric calculates the total cost incurred by the organization to fill a job vacancy. It includes advertising costs, recruiter fees, recruitment software expenses, and other associated costs.

Source of Hire: This metric identifies the channels or sources through which candidates are attracted to job openings. It helps determine the effectiveness of different recruitment channels, such as job boards, employee referrals, social media, and career fairs.

Applicant-to-Interview Ratio: This metric measures the number of applicants who progress to the interview stage compared to the total number of applications received. It assesses the quality of screening and shortlisting processes.

Offer Acceptance Rate: This metric calculates the percentage of candidates who accept a job offer after receiving it. It helps evaluate the attractiveness of the organization's offers and the effectiveness of the selection process.

Quality of Hire: This metric assesses the performance and contribution of new hires to the organization over time. It considers factors such    h as job performance, productivity, and retention rates.

Diversity Metrics: These metrics focus on measuring the diversity and inclusion efforts within the recruitment process. They include metrics such as the representation of different demographic groups among applicants, interviews, and hires.

Candidate Experience: This group of metrics evaluates the satisfaction and overall experience of candidates throughout the recruitment process. They help identify areas where improvements can be made to enhance the candidate experience and employer brand.

Application Completion Rate: This metric measures the percentage of candidates who start filling out an application form but successfully complete and submit it. It helps evaluate the user-friendliness and efficiency of the application form design. A low completion rate may indicate that the form is too lengthy or complicated, leading to candidate drop-offs.

Career Site Conversion Rate: This metric calculates the percentage of visitors to the career site who proceed to fill out an application form. It provides insights into the effectiveness of the career site in attracting and engaging potential candidates. A high conversion rate indicates that the site is compelling and encourages candidates to apply.


By tracking and analyzing these recruitment metrics, organizations can gain valuable insights into their hiring processes, identify bottlenecks, optimize their strategies, and make data-backed decisions to improve overall recruitment effectiveness.

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